90 Day Fiancé Franchise
Rebrand + In-Show Graphics Toolkits

​Art Director │ Logo and Main Title Designer │Internal Card and ID Designer│ Lower Third Design and Animation (Before the 90 Days, Pillow Talk, & What Now)│ Pillow Talk Title Animation

2019
Client: TLC

Agency: Create Advertising
 

Tasked with rebranding the 90 Day Fiancé franchise, we started by creating a logo for the main 90 Day Fiancé show and complementary logos for the 5 main spin off shows: Before the 90 Days, The Other Way, Pillow Talk, Happily Ever After?, and What Now?  We tied the logos together with a 90 Day Fiancé "topper" to brand the 90 Day family as a whole. Along with the logos we created a color palette full of strong hues that brand each show with its own colors as well as work together as a group. We also created a toolkit for each show that was used throughout, including the animated Main Titles, Lower Thirds, Character IDs, and Internal Copy Cards. 

Additional Credits:
Creative Director: Mike Sausa
Lower Third Design and Animation: Christina Wagner

Main Title Animation: Alex Gibbs