ATPWT UNCOVERED: YOUNG GUNS SEGMENT OPEN
Concept I Motion Designer I Animator I Sound Designer
Client: ATP World Tour Uncovered
Agency: EVO Films
The Primary Objective was to create an opening for a new “Young Guns” section of the news magazine show, “ATP World Tour Uncovered.” Our goal was to highlight the top young tennis stars and set the stage for that section of the show. Using a similar double exposure technique to the main show opening for continuity, I chose to juxtapose the players with natural elements to give off a sense of power and natural talent– getting the viewers excited to learn about the new tennis players.
Creative Director: Matt Green